Bringing Big League Vibes to the Next Generation of Sluggers

SAN DIEGO, March 27, 2025--(BUSINESS WIRE)--Jack in the Box Inc. (NASDAQ: JACK) is bringing big-league vibes to little league fields across San Diego. You’ve seen Jack’s giant noggin towering over Petco Park, but now, we’re making baseball dreams come true for the next generation of sluggers.

Starting this spring, Jack in the Box is rolling out its legendary antenna ball—aka Jack’s iconic head—on foul poles at select San Diego little league fields. The first installation is set for April 11 at 425 Imperial Beach Blvd., Imperial Beach, CA, giving young players a taste of the big leagues—because every kid deserves to feel like an MVP when they step up to the plate.

Jack in the Box has been fueling post-game celebrations for years, and now, we’re making sure local players get the same big-league experience—whether they hit a home run or just hustle their way to first. Baseball isn’t just a game—it’s a way of life in San Diego, and Jack in the Box is here for it. Whether it’s the pros at Petco or the rising stars on neighborhood fields, we’re celebrating every win, every hustle play, and every ‘we’ll get ‘em next time’ moment.

For updates on Jack’s little league takeover, follow Jack in the Box on Instagram, TikTok, or X. And don’t forget to swing by after the game—because whether you’re a home run hero or just happy to be here, nothing says "good game" like a late-night taco run.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered in San Diego, California, is a restaurant company that operates and franchises Jack in the Box^® , one of the nation's largest hamburger chains with approximately 2,200 restaurants across 22 states, and Del Taco^® , the second largest Mexican-American QSR chain by units in the U.S. with approximately 600 restaurants across 17 states. For more information on both brands, including franchising opportunities, visit www.jackinthebox.com and www.deltaco.com.

Category: Corporate

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Contacts

Press Contact:
Casey Middleton
Public Relations, Jack in the Box
media@jackinthebox.com