本季度信息
2026年第一季度，快手-W录得营收337.16亿元，同比增长3.4%。经调整净利润为33.74亿元，同比减少26.3%。毛利率下降至51.2%，上年同期为54.6%。经营利润率为10.7%，低于上年同期水平的13.1%。经营活动现金流约为31.25亿元，相较上年同期略有下降。
成本方面，销售及营销开支为103.33亿元，同比增长4.4%，占收入比重为30.6%，上年同期为30.4%。管理费用为7.66亿元，同比下降7.5%。研发投入为36.21亿元，同比增长9.8%。
业务分项
线上营销服务收入为196.43亿元，同比上升9.3%，公告指出主要系多行业投放需求上升，以及AI在投放全流程深度应用所致。直播收入为84.92亿元，同比下降13.5%，公告称系公司丰富直播内容结构、优化直播生态所致。其他服务收入为55.81亿元，同比增长15.9%，增长主要来自可灵AI业务的加速商业化以及相关技术能力的领先优势。
高管解读
董事长程一笑先生：“本人谨代表董事会衷心感谢我们认真及专业的员工及管理团队的努力。本人亦希望向一直为我们提供鼎力支持及信心的股东及利益相关者深表谢意。”
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