美国青少年服饰零售商美鹰服饰(AEO)宣布与当红女星西德妮·斯威尼展开第二轮营销合作后，周四盘前交易中股价跃升4%。
这标志着双方继去年首次联袂推广后再度携手。新 campaign 将突出展现美鹰服饰春夏系列主打产品，通过斯威尼在Z世代消费者中的强大号召力强化品牌年轻化形象。
市场观察人士指出，明星代言策略正在成为零售业提振销量的关键抓手。此次合作恰逢春季购物季启动节点，投资者普遍预期将有效拉动本季度业绩增长。
受此消息提振，美鹰服饰股价在盘前交易中表现强劲，延续了该股今年以来累计上涨超15%的向好态势。
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