Adobe introduced a suite of artificial intelligence tools on Monday, designed to automate and personalize digital marketing functions for enterprise customers, as it faces growing competition from independent tools offered by startups such as Anthropic.

The rise of AI tools, which can automate an increasing range of human tasks, has triggered a significant decline in software stocks, putting pressure on companies like Adobe and their peers as investors assess the competitive threat posed by products from Anthropic and OpenAI.

Adobe's stock rose 2.2% in early trading. As of the previous close, the company's shares have fallen approximately 30% year to date.

Adobe stated that the new suite, named CX Enterprise, uses AI agents to help businesses manage their customer interactions.

The design software maker is also collaborating with several technology firms, including Amazon, Microsoft, Anthropic, OpenAI, and Nvidia, to ensure its new AI system can operate across different platforms.

On Friday, Anthropic released Claude Design, an experimental feature that enables users to create visuals such as prototypes, slides, and single-page documents using its chatbot.