“我们要让火锅成为连接情感、文化和生活场景的媒介。”谈及将火锅搬进营地的尝试，海底捞相关负责人语气中透露出变革的笃定。2023年，海底捞开始试水“露营火锅”新场景，人均百元便可体验火锅与户外露营的融合，其北京妙峰山露营店每逢周末、节假日满座，端午假期预订量暴涨50%，印证了这一模式的吸引力。从商场到营地，餐饮场景需求日新月异。传统餐饮增长遇瓶颈，海底捞的尝试并非孤例，一场以“户外+”为核心的新场景...
Source Link“我们要让火锅成为连接情感、文化和生活场景的媒介。”谈及将火锅搬进营地的尝试，海底捞相关负责人语气中透露出变革的笃定。2023年，海底捞开始试水“露营火锅”新场景，人均百元便可体验火锅与户外露营的融合，其北京妙峰山露营店每逢周末、节假日满座，端午假期预订量暴涨50%，印证了这一模式的吸引力。从商场到营地，餐饮场景需求日新月异。传统餐饮增长遇瓶颈，海底捞的尝试并非孤例，一场以“户外+”为核心的新场景...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.