Adobe正面临日益严峻的市场环境，一位分析师认为，压力已开始显现。
威廉布莱尔公司下调了该股评级，指出在其核心创意业务领域，竞争正在加剧。问题并非Adobe本身业务出现问题，而是其周边的竞争空间正变得日益拥挤，且速度很快。
有趣的是，该股本身估值并不算高。其交易价格约为自由现金流的九倍。但当前市场的担忧与其现状关系不大，更多在于未来的发展方向。
AI正在改变创意工作的完成方式。各类工具正变得愈发易于使用，这降低了新玩家进入市场的门槛。Canva在更简单的日常应用场景中正获得更多青睐，而Figma则在设计工作流程领域发力。与此同时，一大批AI原生工具以及大型科技公司也纷纷涌入同一领域。
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