Ye Guofu Projects MINISO Global Store Count to Surpass 10,000 Within Three Years

Deep News

02/03

MINISO Group Holding Limited recently convened its 2026 Global Partners Conference, where Chairman and CEO Ye Guofu announced a new corporate vision: to become a globally leading IP operation platform.

Centered on this ambitious goal, MINISO will dedicate significant resources to incubating its own intellectual properties, aiming to develop world-class Chinese IPs and facilitate the company's transition from a retail enterprise into a premier global IP operation platform.

Ye Guofu stated that he anticipates MINISO's global store count will exceed 10,000 within the next three years. Positioning itself as a primary channel for the globalization of Chinese IP, the company plans to lead 100 Chinese intellectual properties into international markets.

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