On June 30, Bosideng rose 3.1% in regular trading, trading at HK$4.31/share, with turnover of approximately HK$83 million. The stock has continued its post-earnings rally since the company reported its FY2026 annual results on June 25.

Bosideng reported revenue growth of 5.6% year-over-year to RMB 27.35 billion and net profit attributable to shareholders up 13.7% to RMB 3.994 billion, marking the ninth consecutive fiscal year of dual revenue and profit growth, with both metrics hitting record highs. The full-year dividend payout ratio reached approximately 80.2%. Branded down apparel revenue grew 8.7% to RMB 23.56 billion, with direct retail channel revenue surging 16.7%. Online sales rose 15.8%, driven by strong livestream performance.

Multiple institutions issued bullish research following the results. CICC maintained its Outperform rating, raising FY27 EPS forecast by 7.6% to RMB 0.37 with a target price of HK$5.65, implying 56% upside. SWS Research maintained its Buy rating, noting profit performance exceeded expectations. The stock has gained over 18% since the earnings release.

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