The price fluctuations of 53-degree 500ml Feitian Moutai have become a focal point for distributors, consumers, and the broader baijiu industry. During Kweichow Moutai's Q3 2025 earnings briefing, executives addressed market concerns about industry trends, production, and capacity planning, aiming to stabilize sentiment.
Currently, the retail price of Feitian Moutai hovers between ¥1,700–¥1,900 per bottle in Beijing liquor stores, with online platforms like Taobao and Pinduoduo offering discounts during promotional events. Marketing expert Xiao Zhuqing notes that while Moutai’s scarcity-driven pricing sees temporary relief during sales like "Double 11," demand typically rebounds post-event, stabilizing prices.
Wholesale prices have also fluctuated, peaking at ¥2,320 per case in January and dipping to ¥1,715 in late October. Despite these shifts, Kweichow Moutai’s leadership remains confident. CFO Jiang Yan emphasized the company’s data-driven distribution system, ensuring healthy inventory levels.
Financially, Kweichow Moutai reported a 6.36% YoY revenue increase to ¥128.45 billion in the first three quarters, with net profit up 6.25% to ¥64.63 billion. Acting General Manager Wang Li highlighted improved sales momentum since August, with Q3 revenue growing 7.26% YoY.
To bolster investor confidence, the company announced a mid-term dividend of ¥23.957 per share, totaling ¥30 billion—marking its third consecutive year of additional payouts. This move, rare among A-listed firms, reflects strong cash flow and management’s growth optimism.
Meanwhile, Kweichow Moutai is accelerating global expansion under a "three-step strategy," targeting key markets like Europe and Australia. Recent initiatives include cultural-themed product launches and partnerships, though challenges remain in penetrating non-Chinese consumer circles.
Industry analyst Cai Xuefei sees internationalization as inevitable for premium baijiu brands amid domestic saturation. However, success abroad will require localized products and broader outreach beyond diaspora communities.