East Buy (01797.HK) saw its stock price soar 5.33% during intraday trading on Friday, reflecting strong investor confidence in the company's strategic initiatives.

The surge follows the company's announcement of trial launching its instant retail business in Shanghai, with simultaneous debuts on three major platforms: JD Express Delivery, Taobao Flash Purchase, and Meituan. Additionally, East Buy has reached a strategic cooperation agreement with JD Logistics to support this expansion.

The company has deployed 10 forward warehouses in Shanghai, with plans to establish 6 additional warehouses in Beijing in June. Each warehouse covers a 5-kilometer service radius with 439 SKUs planned for listing. These developments, combined with the company's ongoing share repurchase program, management's increased personal holdings, and expectations of significant full-year profit growth, have created multiple positive catalysts driving the stock's performance.