At the 2026 AD TALK Marketing Partner Conference held by Bilibili on the afternoon of January 13, Vice Chairman and COO Li Ni delivered a speech in the form of a digital human.

Li Ni stated that young people are actively embracing new technologies and creative formats, and that AIGC has significantly unleashed the creativity of UP creators over the past year. In the third quarter of 2025, the playback duration of AI-generated content on Bilibili surged by nearly 50%.

Li Ni pointed out that video podcasts have also gained popularity among young people, starting with Bilibili. Last July, Bilibili announced its video podcast initiative. A concentrated emergence of hit programs has driven the number of video podcast users to exceed 65 million, with shifts in young people's lifestyles fueling the rise of new content categories.

Li Ni also revealed that the 2025 Top 100 UP Creators list is set to be released soon. Compared to last year, one-third of the featured creators are new faces.