NIQ Global Intelligence (NIQ.US), a global leader in consumer market research, has unveiled terms for its U.S. initial public offering. The NielsenIQ subsidiary plans to sell 50 million shares priced between $20 and $24, aiming to raise approximately $1.1 billion. At the midpoint of this range, the company would command a fully diluted market valuation of $6.5 billion.

Operating as a premier consumer intelligence provider, NIQ has developed an integrated ecosystem that synthesizes proprietary data, advanced technology, human expertise, and sophisticated analytical software solutions. Leveraging a unified AI/ML-driven technology platform, the firm aggregates global consumer purchasing data to generate reference datasets and metadata, delivering comprehensive omnichannel consumer behavior insights worldwide.

As of December 31, 2024, NIQ's operations spanned over 90 countries, capturing approximately 85% of the global population, more than half of worldwide GDP, and over $7.2 trillion in consumer spending. With roots tracing back to 1923, the company generated $4 billion in revenue during the twelve months ended March 31, 2025.

The consumer intelligence firm expects to list on the New York Stock Exchange under the ticker "NIQ," with pricing anticipated during the week of July 21, 2025. A consortium of major financial institutions including J.P. Morgan, BofA Securities, UBS Investment Bank, Barclays, RBC Capital Markets, Citi, Wells Fargo Securities, BNP Paribas, Deutsche Bank, BMO Capital Markets, and KKR are serving as joint bookrunners for the offering.