Whitney Wolfe Herd, the company's founder who stepped down as CEO in 2023, returned to the helm over a year ago and has been focused on leading a turnaround effort.

Dating app Bumble Inc. is reportedly in discussions regarding a potential sale, a move that highlights the company's struggles with user attrition and sluggish business growth in recent years. The company has reportedly engaged investment bankers from Morgan Stanley to assist with the process, though a final sale is not guaranteed.

The decision on any transaction largely rests with the company's two major shareholders: Blackstone and founder Whitney Wolfe Herd, who together control approximately 84% of the voting rights. Herd, who resigned as CEO in 2023, returned to lead the company after a more than one-year absence, aiming to restore profitability and guide the business out of its downturn.

However, the company's revenue for 2025 declined by approximately 10% year-over-year to about $966 million. Concurrently, its current share price has plummeted by 96% from its initial public offering price in early 2021.