Amazon.com (AMZN.US) subsidiary Whole Foods Market has officially launched its Asian market expansion, with Singapore serving as the inaugural location and featuring multiple exclusive private label products. The introduction encompasses product categories including 365 by Whole Foods Market, Whole Foods Market private brands, and the pet food series Whole Paws, marking the first entry of its private brands into the Asian market as part of a broader strategy to expand global influence.

Whole Foods Market's expansion strategy encompasses multiple dimensions: beyond international store development, the company is launching Daily Shop new-format stores and expanding direct-to-consumer shipping networks for private brand products across the United States. Currently, Whole Foods Market is preparing to open 100 new stores.

According to company disclosures, Whole Foods Market's private brand sales have increased by over 50% year-to-date compared to the same period in 2019.