Movement Alert|MARKETINGFORCE Falls 5.45% in Regular Trading, Application Software Sector Under Broad Pressure After Intuit Weak Guidance

Market Focus
09/11

On September 11, MARKETINGFORCE fell 5.45% in regular trading, trading at HK$53.65/share, with turnover of HK$225 million.

On the news front, the Hong Kong-listed application software sector has been under sustained selling pressure in recent sessions. Intuit previously released its FY2027 guidance significantly below market expectations — non-GAAP EPS guidance of $22.88–$23.12 versus consensus of $27.30, and revenue guidance of $23.28–$23.51 billion also missing estimates. Management attributed the slowdown to weak Mailchimp sales, declining desktop products, and lower TurboTax customer pricing. The disappointing outlook has weighed on global SaaS sentiment, triggering broad-based declines across application software stocks.

Within the Application Software sector, multiple peers continued to trade lower. Among individual stocks, Manycore Tech down 8.32%, Unisound down 8.03%, Horizon Robot-W down 0.35%, Kingdee International up 0.33%, and SenseTime-W flat.

MARKETINGFORCE reported strong interim results in August, with revenue of RMB 1.96 billion (+111.2% YoY) and adjusted net profit of RMB 213 million (+150.9% YoY), driven by its AI application business which grew 123.7%. However, the current sector-wide selloff has overshadowed company-specific fundamentals.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

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