SAINT BELLA Group (02508) has announced a strategic partnership with the world's leading consumer-focused private equity firm, L Catterton. The Board of Directors believes this collaboration will effectively combine the strengths of both parties in the premium consumer sector and global networks, providing momentum for the Group's long-term development. The two sides will focus on the following areas of cooperation:

First, technological innovation support and experience enhancement. L Catterton will provide the Group with globally leading technological innovation support and consumer insights to help optimize service quality and innovate customer experiences.

Second, two-way resource integration to support international expansion. Leveraging L Catterton's global network resources, the Group will introduce high-quality overseas brands and industry talent. Together with L Catterton, it will explore international market opportunities to accelerate the Group's overseas strategic layout.

Third, joint investment incubation and strategic acquisition introductions. A core strategic objective of this partnership is to create a world-leading family care brand group through global industrial investment, incubation, and merger integration. Utilizing L Catterton's top-tier global consumer resource network, the two parties will systematically identify, evaluate, and target high-growth potential companies in maternity and infant care as well as health consumer goods. This strategy aims to build a multi-category brand ecosystem covering maternity and infant care and health consumer products through sustained external mergers and acquisitions, ultimately accelerating the Group's evolution from a single-service operator into a multi-brand, conglomerate-style global family care brand group.

Furthermore, L Catterton's extensive resources in the premium consumer sector will assist the Group in co-creating content and achieving global brand synergies in overseas markets, enhancing international brand influence, and jointly building a cross-sector premium maternity and lifestyle ecosystem.

The Board is confident that the strategic partnership with L Catterton will bring new growth drivers to the Group. Moving forward, the Group will continue to explore opportunities in investment and product development, committed to building a world-leading, cross-sector ecosystem for premium family care and lifestyle. This cooperation is also expected to help the company accelerate its overseas expansion, increase opportunities for foreign investment and acquisitions, and create long-term, stable value for shareholders.