On January 22, Zeekr announced that Cai Wangjia, Vice President of the Want Want Group, had taken delivery of a Zeekr 009. For the delivery ceremony, Cai Wangjia appointed the brand's IP mascot, "Wang Zai," as his representative. Wang Zai arrived at the scene aboard a custom-liveried "Want Want Big Plane," successfully completing the vehicle handover process.

Visually, the new Zeekr 009 features an exclusive, custom-designed Want Want livery. The vehicle's body is covered with cartoon images of Wang Zai and celebratory slogans such as "Drive a Prosperous Car in the New Year."