As of the close of the second quarter, WB-SW (HK: 09898) has achieved a monthly active user base of 561 million and daily active users reaching 254 million, according to its latest financial results released on August 19.

Looking ahead to 2026, the company plans to significantly increase its investment in AI-driven product operations, aiming to strengthen long-term user engagement and platform stickiness on its social media service.

In the latter half of the year, the platform will intensify efforts to attract video content creators, accelerating the onboarding of high-quality authors who demonstrate stable production capabilities and meaningful content influence.