On October 10th, it was noticed that in a recent birthday celebration poster for tennis star Zheng Qinwen released by Chagee Holdings Limited, Zheng Qinwen's identity had changed to "Chagee Global Brand Ambassador." During the 2024 Olympics, Zheng Qinwen's role was still listed as "Global Health Ambassador."

Regarding this news, sources close to Chagee Holdings Limited confirmed, "It's true. As a representative of China's new generation of athletes, Zheng Qinwen has earned international recognition through a series of outstanding achievements and her resilient, disciplined image. Her healthy and positive spirit aligns perfectly with Chagee's advocacy for modern Eastern tea health concepts."

According to public information, Chagee Holdings Limited previously invited singer Stefanie Sun to serve as its Asia-Pacific brand ambassador, while Zheng Qinwen has now become its first global brand ambassador. In 2025, Chagee Holdings Limited is accelerating its global expansion, adding markets including the United States, Indonesia, the Philippines, and Vietnam.