Jaguar Land Rover (JLR) is reportedly engaged in "substantive negotiations" with NATO member countries interested in acquiring a heavily modified military version of its iconic Defender model.

As Europe reignites a race to bolster its defense capabilities, the UK-headquartered automaker is looking to tap into national security budgets as a fresh avenue for revenue growth, leveraging its rugged off-road pedigree for military applications.

The discussions mark a strategic pivot for JLR, which aims to diversify beyond traditional consumer markets by offering specialized vehicles tailored to modern defense needs.