EAST BUY announced on the evening of July 23 that it expects total revenue and profit to achieve significant growth in the fiscal year 2026 (from June 1, 2025, to May 31, 2026).

According to the announcement, in the 2026 fiscal year, EAST BUY's total revenue is projected to reach between 5.6 billion and 5.8 billion yuan, representing a year-on-year increase of approximately 27.3% to 31.8% compared to the 2025 fiscal year. Net profit is expected to be between 520 million and 550 million yuan, a year-on-year increase of 8,566.7% to 9,066.7%.

Specifically, in the second half of the 2026 fiscal year, EAST BUY's total revenue is estimated to reach 3.3 billion to 3.5 billion yuan, a year-on-year increase of approximately 50% to 59.1% compared to the same period in the 2025 fiscal year. In the second half of the 2026 fiscal year, EAST BUY's net profit is expected to reach 281 million to 311 million yuan, a year-on-year increase of 172.8% to 201.9%.

EAST BUY stated that the increase in net profit is mainly due to the steady launch and continuous enrichment of its self-branded products, as well as a more diversified and balanced range of third-party consignment products, which further optimized the company's overall product structure. At the same time, EAST BUY has initiated a multi-channel development strategy. Factors such as the growth of the EAST BUY App and the launch of matrix livestream accounts have also driven the company's net profit to achieve a significant year-on-year increase.