Denza Launches European Debut at Paris Opera House, Unveiling New Tech-Luxury Era

Deep News
04/09

On April 8, 2026, local time, Denza, the luxury new energy vehicle brand under BYD Group, held its European launch event at the Paris Opera House in France. Centered around the theme "Elegance Driven by Technology," the event publicly debuted the flagship models, the Denza Z9GT and the Denza D9, to the European audience. This marks a significant milestone in Denza's global strategy and represents a new step forward in BYD's expansion into overseas high-end markets.

Denza is first introducing two models in Europe: the Denza Z9GT and the Denza D9 DM-i. The Denza Z9GT, positioned as the brand's flagship tech-performance GT model, is built on the E3 (Yi San Fang) platform and offers both pure electric and plug-in hybrid powertrain options. The pure electric version accelerates from 0 to 100 km/h in just 2.7 seconds. Combined with independent rear-wheel steering technology, it enables high-precision maneuvers such as tight-radius "compass" U-turns and crab-walking in narrow spaces, significantly enhancing both luxury performance and dynamic agility. The Denza D9 DM-i, as the flagship MPV, offers a pure electric range of 210 km and a combined range of 950 km on a full tank and full charge, balancing strong performance with everyday practicality to provide European users with a comprehensive luxury mobility solution for all scenarios. Another core highlight of the launch was the European debut of Denza's flash charging technology. Based on BYD's second-generation Blade Battery, this technology supports a maximum charging power of 1500 kW. Equipped with this technology, the Denza Z9GT can achieve a charge sufficient for a short top-up in 5 minutes and a near-full charge in 9 minutes under normal temperatures. Even in extreme cold conditions as low as -30°C, it requires only 12 minutes, just 3 minutes longer than at normal temperatures, significantly alleviating range anxiety in cold weather and improving the convenience of electric travel.

Stella Li, Executive Vice President of BYD, stated: "Elegance Driven by Technology is Denza's interpretation of new luxury. We aim to make daily life cleaner, more convenient, and more enjoyable through advanced technology. This is backed by the relentless efforts of BYD's 120,000-strong engineering team. We believe global consumers are at the perfect moment to experience the appeal of technology, and Denza was created for this purpose—to bring this excellence to everyone."

The pricing for the Denza Z9GT was officially announced following the event and is now available on Denza's official websites in seven countries, including France, Germany, Italy, and Spain. The official starting price is approximately €115,000 (equivalent to over 900,000 RMB). Denza's market rollout in Europe is accelerating. By the end of 2026, Denza plans to expand its presence to over 30 European countries and establish more than 150 retail stores. Regarding charging infrastructure, BYD will deploy 6,000 overseas flash charging stations globally, with 3,000 planned for Europe, collectively building an efficient energy replenishment network.

From the addition of international superstar Daniel Craig as the global brand ambassador to the impactful launch at the Paris Opera House, Denza is breaking into the high-end overseas automotive market with the strength of Chinese premium intelligent manufacturing. Moving forward, Denza will continue to uphold its philosophy of "Elegance Driven by Technology," accelerate the implementation of its global strategy, and deliver intelligent, eco-friendly, and luxurious mobility experiences to more consumers worldwide.

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