Commerce thrives with cities, and cities prosper through commerce. Since the 14th Five-Year Plan period, the Commerce Bureau of Chengguan District has prioritized high-quality development, actively integrating into and serving the new development paradigm. By coordinating efforts to optimize the business environment, boost consumption, and upgrade industries, the bureau has revitalized market vitality and improved public welfare through multiple measures, ensuring the benefits of commercial development reach more residents and contributing significantly to the district's socioeconomic progress.

**Precision Consumption Stimulus Enhances Living Standards** Aligned with public demand, the Chengguan District Commerce Bureau has transformed consumption upgrades into tangible benefits. Initiatives like consumption-boosting campaigns, fostering debut economies, and trade-in programs have consistently energized the local market.

Over the past five years, the district organized over 100 annual promotional events, with 240+ campaigns in 2025 alone under initiatives like "Consumption Capacity Support." It attracted 329 debut stores, recommended 38 debut economy projects in 2025, and facilitated trade-ins—securing ¥210 million in special funds in 2024 (driving ¥1.469 billion in consumption) and ¥260 million in 2025 (projected to spur ¥2.5 billion), easing costs for residents upgrading vehicles and appliances.

Resident Wang Shujuan from Zhangye Road noted, "Commercial growth has accelerated—new brands, discounts, and trade-in savings make local shopping more convenient."

**Innovative Formats Enrich Consumption Scenarios** Chengguan District has diversified consumption experiences by innovating formats. E-commerce surged, with annual online retail exceeding ¥7.5 billion (5%+ growth). The "Misty Lanshan" cultural e-commerce hub trained 385 local livestreamers, projecting ¥500 million in 2025 sales. Events like "Heartbeat Chengguan" drove ¥18 million+ online sales across 890 sessions.

Exhibition economy flourished, hosting 300+ fairs (¥36 billion turnover), while night economies thrived—upgraded zones like Zhengning Road夜市 and new hubs like IFCC Zhongtianjian targeted ¥2.5 billion in 2025 nighttime spending (16 million visits), catering to diverse age groups with dining, shopping, and entertainment.

**Premium Brands Drive Specialty Industries** The district advanced beef noodle industry upgrades, securing ¥1.6 million for 4 businesses in 2024 and supporting 6 upgrade projects. Brands like "Jincheng Laowan" expanded to 223 outlets. Twelve prepackaged firms (e.g., "Lanbowang") averaged ¥140 million annual revenue, with 5% sales growth in 2025.

Efforts also revitalized heritage brands, aiding 20+ establishments like Yuebinlou, earning 1 national and 3 provincial "Time-Honored" titles. Online expansions and promotions (e.g., "Noodle Heritage Along the Silk Road") amplified brand influence.

**Grassroots Services Strengthen Livelihoods** By 2025, 138 community convenience circles covered 87% of neighborhoods, adding 82 stores and 4 markets, achieving 95% satisfaction. Home services expanded via brands like "Longyuan Sisters," with 52 service points across 25 subdistricts (5,000+ trained). Logistics networks ensured full "passenger-freight-post" coverage in 21 villages, targeting 110 new delivery points in 2025.

**Safety Nets Secure Consumer Trust** Prepaid card oversight and safety inspections became routine. The "Gansu Prepaid Code" platform resolved 1,000+ complaints (100% rate), while 4,100+ business inspections addressed 475 hazards (100% rectification in 2025).

**Future Commitments** From supply optimization to safety, Chengguan’s commerce strategies have delivered steady growth and palpable improvements. Moving into the 15th Five-Year Plan, the bureau pledges to amplify consumer benefits, innovate services, and bolster safety, fueling high-quality regional development through vibrant commerce.