Turning Point Brands (TPB) experienced a significant pre-market plunge of 15.09% following the release of its first-quarter fiscal 2026 financial results.

The company reported a 19% decline in net income attributable to shareholders to $11.7 million, despite a 16.8% increase in net sales to $124.3 million. Diluted earnings per share fell to $0.60 from $0.79 in the prior year period. A sharp 53.2% rise in selling, general and administrative expenses to $55.8 million contributed to the profit pressure, alongside a 22.4% decline in net sales for the Zig-Zag segment.

While the Stoker's segment saw strong growth and management raised its full-year outlook for the Modern Oral business, the market reaction in the pre-market session focused on the weaker profitability metrics and increased operational costs revealed in the quarterly report.