On July 28, Anheuser-Busch Inbev SA rose 3.18% in regular trading, trading at 83.35 USD/share, with turnover of approximately $65.03 million. The rally was driven by bullish sentiment ahead of the company's Q2 earnings release scheduled for July 30 pre-market, with consensus estimates projecting EPS of $1.09.

The optimism is underpinned by a strong Q1 performance in which underlying EPS reached $0.97, surging 20.9% year-over-year and significantly beating the Street estimate of $0.89. Revenue of $15.27 billion grew 12% year-over-year, also topping the $14.81 billion consensus. Following these results, RBC raised its price target to EUR 85 from EUR 79 and maintained an Outperform rating.

Additional tailwinds include the company's ongoing World Cup marketing strategy — featuring its Cheers to Bars initiative transforming local venues into immersive viewing destinations — its $600 million multi-year U.S. capacity investment program with multiple facility upgrades already underway, and the appointment of veteran consumer industry executive Dirk Van de Put as independent chairman, strengthening corporate governance.

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