As Double 11 approaches, the competition has expanded from online platforms to physical retail networks. In the crucial lower-tier markets, a battle for rural and township consumers has begun early. According to the latest pre-sales rankings for air conditioners at JD.com specialty stores, Midea air conditioners secured the top position, ranking first among all brands.

This ranking carries significant weight as it directly reflects a brand's real influence in the vast county and township markets. JD.com's network of over 12,000 specialty stores nationwide has become a key channel for reaching lower-tier markets, where consumers often prefer to see products in person and value face-to-face service.

Midea air conditioners' ability to gain an early advantage in this channel can be attributed to a comprehensive strategy. First, the company offers reliable performance products at consumer-friendly prices, which forms the foundation for winning user trust. Second, transparent promotional policies such as "all-inclusive pricing" and "national subsidies plus corporate subsidies" directly address consumer concerns about hidden fees. Finally, an extensive professional service network fills the "last mile" service gap for large home appliances in township markets.

Market observers believe that Midea's initial success in offline pre-sales indicates that the competitive dynamics in lower-tier markets are undergoing profound changes. While price advantages remain important, brands that can provide a complete worry-free experience from products to installation and after-sales service are demonstrating stronger market penetration capabilities.