CHICMAX (02145) rose more than 6%, reaching HK$89.7 by the time of writing, with a trading volume of HK$41.05 million. The 2025 Double 11 shopping festival recently concluded. According to analysis, e-commerce retail sales during the period approached RMB 2.4 trillion, marking a year-on-year increase of over 10%. The beauty and personal care segment exhibited steady overall growth, with high growth concentrated in niche categories and core channels. Tmall dominated the beauty market with a 61.3% share of GMV.

In October 2025, leading domestic beauty brands, including CHICMAX, saw significant growth on Tmall, with channel sales increasing by 65.5%, 86.2%, 13.0%, 21.1%, and 42.7%, respectively, highlighting their strategic focus on the platform. CHICMAX recently released its Double 11 performance report, ranking first in Douyin's beauty brand total sales, live-streaming, and short video categories. Its brand New Page achieved a 145% year-on-year increase in total cross-channel sales, with Tmall sales up 52% and Douyin sales surging 268%.

Despite the overall stable performance of Double 11, top domestic brands like CHICMAX continue to demonstrate strong growth momentum, reinforcing their competitive edge in the market.