On January 19, Haier Smart Home Chairman and President Li Huagang stated via a Weibo post that the company's sales revenue in Saudi Arabia for 2025 grew 39% year-on-year, a rate significantly higher than the industry average. Moving forward, the company will continue to leverage its global advantages to further increase its local market share.

The following is the original Weibo post: Haier Smart Home's interpretation of globalization has never been simply about selling products worldwide, but rather about the globalization of capabilities—integrating ten core capabilities, including sales, marketing, service, logistics, procurement, R&D, and manufacturing, on a global scale to achieve efficient synergy and genuinely embed ourselves in every market.

The pop-up event launched by Haier Saudi Arabia in Dammam on January 12 serves as a vivid demonstration of our globally integrated marketing capabilities.

The event incorporated popular local elements such as a music festival, complemented by a football interaction zone and a themed photo wall for the Al-Hilal SFC club. It also featured smart home appliance solutions specifically tailored for Saudi Arabia's high-temperature and dusty climate, particularly the differentiated air conditioning products that provide "full cooling capacity at 55°C and uninterrupted operation even at 68°C," which are highly suited to local needs.

The user-centric event design resulted in an overwhelmingly popular turnout, with large numbers of users participating, taking photos, and engaging in deep interactions, substantially enhancing user loyalty. The Mayor of Al Khobar also attended the event, praising its quality and experiential value and expressing a desire for deeper cooperation.

In 2025, Haier Saudi Arabia's sales revenue increased by 39% year-on-year, significantly outpacing the industry average. In the future, we will continue to leverage our global advantages to further enhance our local market share.