Shares of Byrna Technologies Inc. (BYRN) surged 16.23% in Thursday's pre-market trading following the release of its impressive fiscal third quarter 2025 results and optimistic future outlook. The personal defense technology company, specializing in less-lethal security solutions, reported significant growth in revenue and profitability, exceeding analyst expectations.

For the quarter ended August 31, 2025, Byrna reported a 35% year-over-year increase in net revenue, reaching $28.2 million. The company's net income rose to $2.2 million, or $0.09 per share, up from $1.0 million, or $0.04 per share, in the same quarter last year. This performance beat the analysts' consensus estimate of $0.06 per share. Adjusted EBITDA nearly doubled to $3.7 million from $1.9 million in the prior year's quarter.

CEO Bryan Ganz attributed the strong results to several factors, including an expanding retail presence, successful new marketing initiatives, and broader brand adoption. The company's AI-enabled advertising campaigns have significantly boosted web traffic, with daily sessions on Byrna.com increasing from an average of 33,000 to over 50,000 in August. Ganz expressed confidence in the upcoming holiday shopping period and projected full-year fiscal 2025 revenue growth between 35% and 40%. The company's strategic expansion into service-based offerings, such as the recently introduced ByrnaCare™ protection plan, is expected to complement product sales with recurring revenue streams in the future.