361 DEGREES (01361) announced its annual results for the fiscal year, with the group's revenue reaching RMB 11.146 billion, an increase of 10.64% year-on-year. Profit attributable to shareholders was RMB 1.309 billion, rising 13.95% compared to the previous year. Earnings per share were 63.3 fen, and a final dividend of 11.3 HK cents per share was declared.
In terms of channel development, the 361° Kids segment has actively shifted towards delivering deeper brand experiences, closely aligning with evolving preferences of new-generation families in aesthetic upgrades and scientific parenting concepts. The strategy focuses on a dual-track approach: refreshing the visual identity of retail spaces to enhance differentiation and upgrading product displays to create more contextual shopping environments. This has strengthened the brand's visual appeal and consumer attraction. As of December 31, 2025, 361° Kids had 2,364 retail outlets in mainland China, with average store size expanding significantly. The network now features a modern, multi-tiered coverage system led by flagship stores and fifth-generation stores, continuously unlocking benefits from channel upgrades.
The 361° flagship stores, offering an integrated, full-category immersive experience, have become a key tool for the group to enhance its brand differentiation. By the end of 2025, 127 flagship stores had been established, achieving the milestone of over 100 stores nationwide and serving as new hubs for refreshing the brand image and deepening customer relationships.
On the international front, the group accelerated its global layout, leveraging cross-border e-commerce to overcome geographical barriers. As of December 31, 2025, the company operated 1,253 offline sales outlets across the Americas, Europe, and Belt and Road regions. During the year, the opening of a directly operated store in Kuala Lumpur and the first overseas flagship store in Cambodia marked critical breakthroughs in the brand's overseas expansion, significantly boosting its presence in international markets.
Within mainland China, the 361° brand had 5,394 core retail stores by the end of the review period, with the average store area increasing to 165 square meters. The proportion of sales through supermarket and department store channels continued to grow. Additionally, the physical retail expansion of the Finnish outdoor sports brand ONEWAY in the Greater China market showed initial success. During the year, ONEWAY expanded to 6 offline stores, effectively serving core users' in-depth demand for professional outdoor and casual outdoor products.