The growing popularity of Pop Mart’s toothy monster dolls is boosting sales prospects for the firm. 

Photographer: Lillian Suwanrumpha/AFP/Getty Images

Wall Street analysts are rushing to raise price targets on Pop Mart International Group Ltd. following the success of its Labubu dolls.

At least five brokerages, including Deutsche Bank AG and Morgan Stanley, have lifted projections on the Hong Kong-listed stock this week. Citigroup Inc. hiked its price target by 90% to a street high of HK$308 apiece, citing the growing influence of the company’s intellectual properties globally.

Pop Mart shares rose as much as 3.5% at one time on Friday, putting them on track for a fresh record close.

The growing popularity of Pop Mart’s toothy monster dolls is boosting sales prospects for the firm. THE MONSTERS blind-box series, with Labubu at its center, generated more than 3 billion yuan in sales for Pop Mart last year, accounting for almost one-fourth of the company’s revenue.

Pop Mart is trading above the 12-month average analyst price target tracked by Bloomberg and the rally has pushed shares to overbought territory. While valuations at 45 times forward earnings have topped that for peers like Sanrio Co. and Walt Disney Co., some analysts are optimistic that shares can continue to rise after tripling so far this year.

The stock is the best performer on the MSCI China Index this year after making it among the biggest gainers on the gauge in 2024.