As the annual International Consumer Rights Day approaches, efforts are underway to boost consumer confidence, promote coordinated protection of consumer rights, and create a safer shopping environment. In this context, a 2026 consumer rights campaign has been launched through a collaborative platform.

According to statistics collected between March 15, 2025, and February 28, 2026, JD Kenterui Fund Sales Co., Ltd. received 72 valid complaints. The company's response rate was 54%, with a resolution rate of 23%. The primary issue raised in the complaints was unauthorized automatic deductions from users’ bank accounts.

One complainant stated, "I have never purchased any product from JD Kenterui, yet on March 1, 2026, 200 yuan was deducted from my bank card without my consent." Another investor mentioned, "The fund redemption time was not accurately communicated, causing a break in my cash flow." Some also referenced aggressive and intimidating debt collection practices.

Public records show that JD Kenterui Fund Sales Co., Ltd. was established on August 20, 2015. As a subsidiary of JD Technology, the company aims to become the most trusted fund investment firm in China. Leveraging the strong resources of JD.com, it strives to provide secure, high-yield, and customized fund investment services to individual and corporate clients, making investing simple and enjoyable.