NVIDIA on Monday took the wraps off new products such as artificial intelligence to better train robots and cars, souped-up gaming chips and its first desktop computer, as it expounded upon its potential to expand its business.

U.S.-listed shares of NVIDIA rose 1% in premarket trading. Micron Technology rose 5%. Toyota rose 3%.

At CES 2025, a major annual tech conference in Las Vegas, CEO Jensen Huang laid out how the world's second-most valuable firm is bringing technology that powers its lucrative data center AI chips to consumer PCs and laptops.

He also introduced what Nvidia calls Cosmos foundation models that generate photo-realistic video which can be used to train robots and self-driving cars at a much lower cost than using conventional data.

Huang’s keynote came with significant hardware announcements as well. Nvidia introduced the RTX Blackwell family of GPUs, delivering what Huang described as groundbreaking performance improvements at lower prices. The highlight was the GeForce RTX 5070, which Huang said matches the performance of the previous generation’s RTX 4090 but costs just $549—far less than the 4090’s $1,599 launch price.

The RTX Blackwell series, Huang announced, features 92 billion transistors and G7 memory from Micron Technology, capable of 1.8 terabytes per second of bandwidth—doubling the previous generation’s performance. Huang described the engineering as “a miracle,” underscoring how the GPUs are designed to handle both graphics and AI workloads simultaneously.

Nvidia also said Japan's Toyota will use its Orin chips and automotive operating system to power advanced driver assistance in several models. It did not give details about the models.

Huang expects automotive hardware and software revenue of $5 billion in fiscal 2026, up from an expected $4 billion this year.