On February 26, Jemper Gold issued a price adjustment notice stating that, in order to continue offering products with high aesthetic value, craftsmanship, and quality, Jemper jewelry-grade gold will undergo a comprehensive price increase effective March 9, 2026.

Prior to this, Laopu Gold also announced an upcoming price adjustment. The brand's Tmall flagship store recently released a notice indicating that product prices will be adjusted on February 28, 2026, with specific pricing details to be based on actual marked prices online and in-store. It is estimated that the overall increase will be around 10–15%.

In addition, several other gold jewelry and jewelry brands have recently adjusted prices or announced upcoming increases. Reports indicate that Baolan and Linchao, which along with Laopu and Jemper are referred to as the "Four Sisters of Ancient-Method Gold," have initiated their first round of 2026 price adjustments, completing increases in late January and early February, respectively.