Facing evolving cybercrime tactics, JD.com has leveraged technological innovation and system safeguards to build robust protections for merchants.

In e-commerce operations, pricing errors can lead to significant financial losses for sellers. To address this, JD.com has strengthened its intelligent risk prevention and early warning systems. By proactively identifying risks, issuing timely alerts, and automatically mitigating losses in critical scenarios, the platform helped merchants avoid hundreds of millions in losses in 2024.

To counter professional scalping activities, JD.com provides all merchants with risk order alerts. Since launching its "Scalper Prevention Strategy" tool in 2024, merchants have independently configured preventive measures for high-demand products like new releases, utilizing the tool tens of thousands of times. In 2025, JD.com updated its risk management training courses twice and introduced live-streamed sessions to enhance merchants' awareness and self-protection capabilities.

For malicious claims prevention, JD.com added a dedicated reporting portal in merchant dashboards and upgraded review standards. The system automatically identifies and shields sellers vulnerable to fraudulent claims, flagging risky orders and reducing unjustified payouts.

Regarding pricing and advertising compliance, JD.com enforces strict adherence to regulations, deploying specialized teams to monitor false advertising in real time. The platform continues to refine automated safeguards, upgrade risk management tools, and expedite review processes to minimize merchant wait times.

Combating organized cybercrime requires collaboration among law enforcement, platforms, and merchants. Moving from reactive to proactive defense, JD.com employs technological advancements to establish comprehensive protections, especially for SMEs. The platform implements a full-cycle management system—from merchant vetting to routine inspections and violation penalties—ensuring strict enforcement of laws and platform policies.

JD.com also advises merchants to remain vigilant against professional extortion tactics, such as sudden surges in similar complaints, vague claimant details, or demands for excessive compensation. Merchants are urged to avoid private settlements, document all communications via official channels, and report incidents through the platform’s "Malicious Claims Reporting" feature while seeking police assistance. JD.com pledges full cooperation with authorities to uphold a fair business environment.