Sa Sa International Holdings Limited recorded turnover of HK$1,158.8 million for the third quarter ended 31 December 2025, marking a 12.5% increase compared with the same period last year. Offline sales reached HK$952.1 million, up 12.0% year-on-year and accounting for 82.2% of total turnover, while online sales grew 14.9% to HK$206.7 million, representing 17.8% of overall turnover.

The number of physical stores stood at 159 as of 31 December 2025, four more than the same period last year. In Hong Kong and Macau, offline sales rose 11.8%, with same-store sales up 14.7%. Average sales per transaction increased 9.4%, while the total number of transactions climbed 2.9%. Southeast Asia posted 14.0% year-on-year growth in offline sales, reaching HK$100.5 million.

Online platforms recorded steady growth across different regions. Mainland China remained a key market, contributing 47.5% of the Group’s online sales, followed by Hong Kong and Macau at 33.6% and Southeast Asia plus other regions at 18.9%. The Group continued to optimize its product mix, intensify promotions over major festive periods, and reinforce its reputation for product authenticity and quality service through active engagement on social media platforms.