At the 7th "China's Hidden Champions" Evergreen Symposium held in Beijing from December 18-19, themed "Financial Powerhouse and Strengthening Hidden Champions' Supply Chains," Li Yang, Vice President and Global Procurement General Manager of HAIER SMARTHOME, delivered a keynote speech.

Li Yang emphasized that the current period presents the best opportunity for Chinese enterprises to expand globally. "Across Southeast Asia—including Thailand, Vietnam, and numerous other countries—we're witnessing a surge of Chinese companies going abroad. Firms that are competitive domestically typically achieve what we call a 'dimensional reduction strike' in overseas markets. Anyone with international business experience would recognize this phenomenon. Now is truly the optimal moment," he stated.

To support this expansion, HAIER SMARTHOME has introduced a "Three 30%" partnership initiative: First, partners committed to global expansion with HAIER will receive 30% of procurement orders as support. Second, the company pledges a minimum annual growth rate of 30% in overseas markets. Third, HAIER proposes collaborative innovation with ecosystem partners, offering to share 30% of value-added benefits from new joint solutions.