Policies outline the blueprint, and state-owned enterprises bring them to life. Beijing Health and Elderly Care, part of the Jingneng Group, is aligning with national strategic goals. It has built a full-industry-chain structure for the coordinated development of a "five-in-one" model, which includes home-based care, institutional care, integrated medical and nursing services, age-appropriate services, and a platform economy. This model turns parents' desires for high-quality products, nearby services, professional health care, enjoyable travel, and engaging lifestyles into reality.
First Key Area: Age-Appropriate Living and Nutrition
Beijing Health and Elderly Care consistently extends age-appropriate facilities and elderly meal services to the community frontline. At street (township) elderly service centers and stations, the company carefully creates display spaces for age-appropriate community products. Here, rehabilitation aids, senior-friendly furniture, and daily living items for the elderly can be experienced and purchased in one stop, meeting various needs from daily living to rehabilitation care. Furthermore, it deeply engages in home age-appropriate renovations, creating model rooms to eliminate home safety hazards, ensuring parents live comfortably and securely. In terms of diet, it opens community canteens based on the daily needs of the elderly, offering nutritionally balanced meals that are low in salt, low in sugar, soft, and easy to digest, along with home delivery services to effectively solve seniors' daily dining challenges.
Second Key Area: Comprehensive Service Network
Beijing Health and Elderly Care is fully committed to weaving a dense elderly service network across the capital, truly achieving full coverage and zero-distance services. Currently, it operates 16 nursing institutions, 306 community-based home stations, 46 street (township) elderly service centers, and 3 nursing homes, covering all 16 districts of Beijing and serving over 860,000 elderly individuals. Community-based stations focus on seniors' needs, offering a range of services like day care, bathing and cleaning assistance, chronic disease monitoring, and errand-running, effectively bridging the "last mile" of elderly services. Street (township) centers implement full-home age-appropriate renovations and are equipped with smart security facilities. Specialized cognitive care units have been established for seniors with dementia, with personalized care plans designed to protect the happiness of the elderly population with professional expertise.
Third Key Area: Standardized, Professional, and Smart Care
Adhering to a "Five-Heart" service philosophy, Beijing Health and Elderly Care actively promotes the standardization, professionalization, and smartification of elderly care services. Relying on its own Yixian Vocational Skills Training School, it undertakes municipal and Beijing-Tianjin-Hebei regional elderly care training. To date, it has trained over 20,000 care workers, consistently supplying professional elderly care talent. It has also built and operated the "Beijing Kangyang E-Home" comprehensive service platform and manages the Beijing Elderly Service Network, accurately matching supply and demand. The company actively explores smart care scenarios, developing emotional companion robots to address the safety monitoring, health management, and emotional companionship needs of elderly people living alone.
Fourth Key Area: Enriching Spiritual Life and Travel
Beyond basic daily care and health support, Beijing Health and Elderly Care focuses on the spiritual needs of seniors. It regularly offers a variety of senior classes in calligraphy, music, law, and health, and continuously organizes community cultural, sports, and psychological counseling activities. An innovative intergenerational care service has been launched to solve challenges of intergenerational care, creating a warm community care environment. The company has established travel routes in 35 cities across China, launching over 30 popular travel itineraries. It has jointly created wellness brands like "Yunnan Twelve Months" and "Traveling with Experts," allowing parents to enjoy both seasonal travel and health vacations. Moving forward, Beijing Health and Elderly Care will continue to leverage its full-industry-chain advantages, uphold the state-owned enterprise's responsibility for people's livelihoods, and polish the "Beijing" brand of elderly care, protecting the happy lives of every senior citizen.
(Source: Jingneng Group)
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