HONWORLD GP (02226) announced its interim results for 2025, reporting revenue of RMB 144 million, representing a marginal increase of 0.1% year-on-year. The company recorded a net loss of RMB 252 million, expanding by 1.6% compared to the same period last year, with basic loss per share of RMB 0.43.

Gross profit declined 10.7% year-on-year to RMB 42.1 million, while gross profit margin decreased from 32.7% in the first half of 2024 to 29.1% in the corresponding period of 2025.

The decline in gross profit margin was primarily attributed to the company's response to the changing market competitive landscape in the first half of 2025, characterized by shifts in consumer behavior, price competition, and significant market pressure. The company intensified promotional efforts for existing products while adjusting its product portfolio to increase the sales proportion of mid-tier products targeting mass consumers, which carry relatively lower gross margins.