GoPro (GPRO) stock is experiencing a significant surge, soaring by 15.45% in pre-market trading on Wednesday. This remarkable uptick is part of a broader rally among stocks favored by retail investors and those with high short interest.

The action camera maker's shares have been building momentum over the past few trading sessions, with a reported 9% gain over the previous two days. This trend aligns with similar movements seen in other retail-favored stocks such as Beyond Meat (BYND) and Krispy Kreme (DNUT), which have also posted substantial pre-market gains.

Market analysts suggest that this surge could be attributed to a potential short squeeze or increased retail investor interest. GoPro's stock movement is reflective of a larger trend, as evidenced by the Roundhill MEME ETF, which tracks stocks popular among retail traders, also rising 5% in early trading. It's worth noting that GoPro has been among the stocks with the most new watchers on retail investor-focused social media platforms in the last 24 hours, indicating growing interest from individual investors.

While no specific news related to GoPro's business operations has been reported to directly cause this spike, the stock's behavior is consistent with the current market sentiment towards heavily shorted and retail-favored stocks. Investors should be aware that stocks experiencing such rapid gains can be subject to high volatility and potential quick reversals. As always, thorough research and consideration of risk tolerance are advised before making investment decisions.