During a speech at the Xiaomi Pengcheng Technology Conference on the evening of July 30, Xiaomi Group founder, chairman, and CEO Lei Jun unveiled the specifications for the company's first product under the Pengcheng brand—the Pengcheng N90 Max. This large seven-seat flagship extended-range SUV measures 5,285 mm in length, 1,998 mm in width, 1,825 mm in height, and has a wheelbase of 3,080 mm. It features a 2+2+3 seating layout with intelligent, adaptable spaciousness.

When highlighting the N90 Max's refrigerator, television, and spacious seats, Lei Jun noted that these should be where Xiaomi excels. "Don't forget that our company started out making home appliances," he remarked.