Shares of D-MARKET Electronic Services & Trading (NASDAQ:HEPS), also known as Hepsiburada, soared 5.47% in pre-market trading on Thursday, following the release of its impressive fourth quarter and full-year 2024 financial results. The Turkish e-commerce giant reported solid growth and improved profitability metrics, despite challenging macroeconomic conditions.

According to the earnings call highlights, D-MARKET achieved a real GMV (Gross Merchandise Value) growth of 12.1% in 2024. The company also reported a significant improvement in its gross contribution margin, which expanded to 11.3%, marking a 2.1 percentage point increase year-over-year. Furthermore, EBITDA as a percentage of GMV reached 1.1%, representing a 0.7 percentage point rise compared to the previous year.

Investors were particularly encouraged by D-MARKET's strategic initiatives, including the expansion of its loyalty program, Hexo Product Premium, which grew to 3.7 million members. The company also highlighted the success of its HeftyJet delivery service and HeftyPay fintech solutions. Additionally, D-MARKET announced a significant milestone with the acquisition of a 65.4% controlling stake in Efseborazawa Dena, a leading payment and fintech ecosystem in Kazakhstan, potentially opening new growth opportunities for the company.