On July 7, Coca-Cola rose 3.12% in regular trading, trading at $85.105/share, with turnover of $411 million.

On the news front, Smurfit Westrock announced a partnership with Coca-Cola China to launch paper-based packaging solutions for the brand's World Cup campaign, covering both retail and e-commerce channels. Financial terms of the partnership were not disclosed. Consumer staples stocks broadly edged higher on the session, with the sector ETF gaining 0.8%.

The partnership adds to Coca-Cola's extensive World Cup marketing efforts, which have included AI-powered campaigns, football-themed collaborations with streetwear brands, and on-ground activations connecting consumers to the tournament experience. The company reported strong Q1 results in late April, with revenue up 12% year-over-year and net income rising 19%, driven by robust performance in the Asia-Pacific region. Multiple analysts have raised price targets in recent months, with the consensus mean target at $87.60 and an average overweight rating.

Within the Soft Drinks sector, Pepsi rose 2.85%, Coca-Cola Bottling Co Consolidated gained 3.92%, Keurig Dr Pepper rose 1.07%, Monster Beverage added 0.73%, and Celsius Holdings slipped 0.06%.

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