At the NIO ES9 launch event, founder and CEO Li Bin delivered a keynote address. When detailing the vehicle's spatial performance, Li Bin stated that the NIO ES9 delivers a spatial experience that surpasses mainstream MPVs. He highlighted its superiority over typical MPV models across several key metrics, including first-row and second-row headroom, as well as cargo capacity when fully loaded. "It effortlessly accommodates six people and thirteen suitcases. Every seat is an MVP. Forget about MPVs," he remarked.