Movement Alert|e.l.f. Beauty Inc. Rises 5.18% in Regular Trading, Rhode Brand Announces Major Expansion Into 19 European Countries via Sephora

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On August 31, e.l.f. Beauty Inc. rose 5.18% in regular trading, trading at $109.35/share, with turnover of $38.22 million.

On the news front, the company's Rhode skincare brand announced it will expand its retail presence into 19 additional European countries on September 30 through a partnership with Sephora. The rollout will bring Rhode to France, Germany, Italy, Spain, Belgium, Switzerland, Poland, Sweden, Denmark, and ten other markets, with Sephora carrying the brand's core skincare and makeup products both online and in most physical stores. This European expansion follows Rhode's launch with Sephora in the US, Canada, and the UK, and comes roughly a year after e.l.f. Beauty completed its $1 billion acquisition of the brand.

Rhode has been a consistent growth driver for e.l.f. Beauty. The company reported Q1 adjusted EPS of $1.75, beating the $0.72 consensus estimate by 143%, while revenue of $479.4 million topped expectations of $429.2 million. Management also raised its fiscal 2027 adjusted EPS guidance to a range of $3.50–$3.55, above the prior FactSet estimate of $3.31. The large-scale European rollout further reinforces investor confidence in the brand's international growth trajectory.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

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