On November 21, the Cultural Tourism Zone of Beijing's Sub-Central Area held an investment promotion conference, successfully signing four key projects, including the Mars Habitat Sci-Fi City and Ferrari World Entertainment Complex, with a total investment nearing 10 billion yuan. The implementation of these major projects injects new industrial momentum into the Sub-Central Area's cultural tourism zone, accelerating its development into a high-quality, world-class tourism destination that attracts both local and international visitors.

The Ferrari World Entertainment Complex is a thrilling experience project blending speed and passion, featuring the world's fastest Rossa Formula roller coaster, an e-sports park, a Ferrari museum, and a Ferrari club, among other attractions. Upon completion, it will be the first Ferrari-themed entertainment complex in Asia, with an estimated annual visitor flow of 1.8 million.