Shares of Mission Produce, Inc. (AVO) surged 5.33% in pre-market trading on Friday, following the company's impressive second-quarter fiscal 2025 earnings report released after market close on Thursday. The avocado and fruits distributor delivered record revenue and showed significant growth in its diversified product portfolio.

Mission Produce reported Q2 revenue of $380.3 million, marking a 28% increase year-over-year, primarily driven by a 26% rise in per-unit avocado selling prices. The company's strategic expansion and diversification efforts paid off, with CEO Steve Barnard highlighting the success of their mango business, which has nearly doubled its U.S. market share from below 5% to close to 10% over the past twelve months.

Investors were particularly encouraged by the positive outlook for Mission's Peruvian avocado production, projected at 100 million-110 million pounds for the 2025 season, up significantly from 43 million pounds in the previous season. This increase positions the company to meet consistent global consumption and potentially drive future growth. Additionally, the International Farming segment showed improved performance, turning what has historically been a period of seasonal headwind into a positive contributor.

The company's strategic initiatives, including the expansion of its European distribution network and increased blueberry acreage, also contributed to investor optimism. Mission Produce's ability to leverage its global sourcing network and adapt to local merchandising approaches has been key to its success in penetrating new markets and establishing itself as a reliable partner for major customers.

While the company faced some challenges, including lower per-unit avocado margins early in the quarter due to Mexican fruit supply issues, the overall strong performance and positive outlook for the second half of the fiscal year appear to have overshadowed these concerns. The stock's pre-market surge reflects investor confidence in Mission Produce's ability to navigate market dynamics and capitalize on growing consumer demand for healthy, convenient snacking options.