BLOKS (00325) has announced its 2025 financial results. Revenue reached approximately 2.913 billion yuan, representing a year-on-year increase of 30%. Gross profit was about 1.364 billion yuan, up 15.7% compared to the previous year. Profit attributable to owners of the parent company amounted to approximately 634 million yuan, marking a turnaround from a loss to a profit year-on-year. Basic earnings per share were 2.58 yuan.

The increase in revenue was primarily driven by a significant rise in sales of buildable character toys, which boosted income from this category. This growth was mainly due to two factors: (i) In 2025, revenue from products in the affordable price segment (retail price of 9.9 yuan) reached 540.5 million yuan, with sales volume hitting 122.2 million units, accounting for 47.8% of the company's total sales volume; and (ii) During the reporting period, the company launched 913 new SKUs. Revenue from new SKU products increased by 36.3%, rising from 1.465 billion yuan in 2024 to 1.997 billion yuan in 2025.