Chagee Holdings Limited Opens World's Largest "Super Tea Warehouse" in Hong Kong, Debuts Modern Tea Series

Deep News
09/26

On September 26, Chagee Holdings Limited announced the official opening of its largest global "Super Tea Warehouse" at Lee Tung Street in Wan Chai, Hong Kong. This marks Hong Kong's first and only store featuring a fresh extraction series, with singer Joey Yung serving as the opening ceremony guest.

Currently, the Hong Kong Super Tea Warehouse's "Brew" series features two products: Chenpi Liubao Tea and 2015 Shoumei. The "Decoct" series includes Enshi Yulu and Guzhu Zisun teas. The "Order" series offers Bishan Matcha and Grain-scented Roasted Tea. The "Premium Hand-brewed Tea" series comprises Fuding Jasmine Cloud White, Lingnan Pomelo Green Rhyme, Minbei Pine Smoke Souchong, and Wucong Mountain Night-blooming Jasmine. Additional modern tea products will be continuously launched in the future.

The fresh extraction series is divided into Chinese-style tea and tea latte categories, utilizing high-quality tea leaves. Products include Moonlight White Orchid, Ya'an Tibetan Tea, High Mountain Oolong, Daxue Mountain Raw Tea, Rum Rooibos Tea, Wuyi Da Hong Pao, and Gardenia Maofeng. Additionally, the Hong Kong Super Tea Warehouse offers two specialty fruit tea blends and distinctive bakery items that complement the tea beverages.

Chagee Holdings Limited's Hong Kong Super Tea Warehouse is strategically located in the prime area of Lee Tung Street, Wan Chai, with a total floor area exceeding 11,000 square feet. The space design draws inspiration from the Ancient Tea Horse Road. Tea trees are planted at the entrance, while the exterior features ancient tea tree patterns. The first floor theme is "Traversing Ten Thousand Miles," featuring a large-scale "World Tea Tree" at the entrance, while the second floor adopts the theme "Millennium Tea History."

Notably, the Super Tea Warehouse will debut special uniforms for the first time. These uniforms are crafted by a Hong Kong design team, combining Eastern textures with modern tailoring.

Chagee Holdings Limited has successfully established 7 outlets in Hong Kong and has confirmed locations for over ten new Hong Kong stores, which will open successively within the coming months, accelerating the company's market expansion in Hong Kong.

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