On October 7, Meituan (SEHK: 3690) released its "2026 National Day Consumption Insight Report," in which Yichun was listed third among the "Top 5 Hidden Gem Cities for Flight Booking Growth."

During the National Day holiday travel window, flight bookings to airports in Ganzhou, Garze, Yichun and other destinations doubled year-on-year, with Yichun recording a year-on-year increase of approximately 135%.

Over the National Day holiday, the tourism market in Jiayin County of Yichun City continued to boom, with visitor numbers climbing steadily — an achievement that did not come easily.

Jiayin County boasts differentiated, high-quality cultural tourism resources. The Dinosaur National Geopark offers unique science education and study tour resources tied to its dinosaur heritage, while the Maolangou National Forest Park welcomes its best season for viewing the colorful autumn foliage. The scenery along the Sino-Russian border river carries distinctive frontier characteristics, and the integration of mountain and water landscapes, science education, and border river views forms a one-stop signature tour route suited to diverse travel needs including photography, family trips, and self-driving tours.

With the continuous improvement of transportation infrastructure such as the Harbin-Yichun High-Speed Railway and border defense highways, travel for tourists from within and beyond the province has become more convenient. Diverse experiences spanning science education and study tours, border sightseeing, and outdoor hiking, combined with overlapping visitor groups including families, photography enthusiasts, study tour teams, and self-driving fans, have led tourists to stay in distinctive homestays in Jiayin, savor fresh river fish, enjoy a 2-to-3-day in-depth slow tour, and check in at all the county's core attractions in one stop — comprehensively driving the county's tourism traffic steadily higher.